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Fintech Effect 2025: New report on rising consumer expectations

The Fintech Effect – a 2025 consumer report by Plaid and The Harris Poll – cover showing a woman on a sofa looking at her phone

The Fintech Effect report just dropped, and it’s your inside look at what 2,000+ consumers expect from you in 2026. This year’s report, in partnership with The Harris Poll, is packed with data-driven insights on onboarding, AI, lending, and trust—and how top fintechs can adapt fast to stay ahead.

This isn’t just a snapshot of consumer behavior—it’s a strategy blueprint to:

  • Spot the trust gaps that are holding users back
  • Translate real-time data into product opportunity
  • Connect what users want and what fintech delivers
  • Build for AI, onboarding, payments, and education—based on actual user need

Want to dive even deeper? Download the report to learn how new consumer expectations should reshape your 2026 strategy.